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SIG Sponsored Project

Carton Packaging Development And Solutions

Project
Description

DESIGN BRIEF

- Designing new beverage packaging solutions for SIG company, including versioning of portioned and family size packaging, as well as multipacks packaging.

- Developing a consistent and unique brand language for SIG to help further set them apart from their competitors.

DURATION

14 Weeks

TEAM MEMBERS

Levina Lasmana, Iris Cheng, Titi Wu, Jason Li

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This is SIG

ASEPTIC

Professionals in the industry of aseptic filling technology

FORWARD THINKING

Always in pursue to innovate new technology and designs that will provide solutions for the present and future

PRECISE

Clean and thorough details in everything they do

FLEXIBLE

Presents a wide variety of solutions that fulfills the demands of different clients and consumers

THOUGHTFUL

Puts into consideration of the consumer experience, and clients needs

In-Store
Observation

RESEARCH FOCUS

- Market audit research focusing on user experience when dealing with multipacks

 

KEY INSIGHTS

- Material not sturdy enough to hold and carry the products - Possibility of products falling off

 

- Lack of functional handle

 

- Insecure placement of products

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User
Interviews

RESEARCH FOCUS

- Provided different forms and sizes of carton packages for users to test

- Observing users way of holding the products and opening multipacks packaging

KEY INSIGHTS

- Some forms are too hard to hold

 

- Materials are too soft which causes leakage issue when inserting straw

 

- Inefficient closures

 

- Struggle in opening shrink wrap for multipack plastic

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Existing Packaging
Preferences 

RESEARCH FOCUS

- Preferred form of packages without being bias from the graphics on the packaging

- Observe characteristics of the most efficient and preferred closure of the packaging

 

KEY INSIGHTS

- People prefer closures that placed in center for all direction pouring function

- Twisted cap for a more secure impression

- Slimmer form easier to hold

- Minimal and purposeful form

- Softer edges is nicer to hold and more attractive

 

- Bigger openings is preferred

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Target User Persona

EVE CHANG (24)

A busy college student who lives in an apartment with 1 roommate. She spends most of her time in school, and does grocery shopping 2 times a week.

BUYING HABITS

- Shops portioned packaged foods and beverages for easy and fast purposes

 

- Attracted to distinct packages

KIMBERLY HILL (56)

A mother of 2 sons and a successful businesses owner. She takes care of the family and has a very tight schedule. She goes grocery shopping once a week. 

BUYING HABITS

- Shops in family size portion

 

- Always buys in bulk in order to reduce the frequency of having to go grocery

ALEX SMITH (14)

An active middle school student. He often carries beverages in his backpack to school. He also buys beverages via school’s vending machines during break time.

 

BUYING HABITS

- Enjoys looking out for interactive and fun packaging in the market

 

- His family buys beverages in multipacks so he can bring them to school

Design Focus

VERSIONING

Developing new packaging solutions for family sizes and portion sizes beverage packages to improve functionality and shelf-impact.

MULTIPACKS

Exploring solutions for secondary packaging designs for family and single serve packs which can offer stackability and functionality 

Versioning
Ideation

DESIGN FOCUS

- Improving the shelf-impact and enhance the design to make the packs look more refreshing

 

SOLUTIONS

- Slimmer forms with softer edges

 

- Closure placed on center top, less thread, secure seal and bigger opening

 

- 3D effects on packaging surface for additional aesthetic purpose

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Multipacks
Ideation

DESIGN FOCUS

- Offer a more sustainable alternative using paper board material. Must be stackable, easy to open and transport, and has more branding opportunities.

SOLUTIONS

- Handle for easy to carry

 

- Locking system for securing products

 

- Minimal use of material

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User Testing
Prototypes

TEST FOCUS

- Preferred version of packages without being bias from the graphics on the packaging

- Observe gripping on the packages

SOLUTIONS

- Soft edge to hole with a combination of contrasting geometric line is preferred

 

- Slimmer forms for easier gripping

 

- 3D effect on the surface material attracts attention

Testing Highlights

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combiSLEEK

Designed to hold family sizes packages with the perfect grip, preventing chances of over pouring and spillage

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combiDIA

Designed for refreshing and distinct shelf appearance while maintaining function. Perfect for products that contains chunks

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combiDOUBLE

Designed with subtle and soft edge for better finger placement and enhance the elegant aesthetic of the form

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combiNET

Designed for a subtle 3D graphic effects and enhance branding of product while maintaining basic form to maximize storage.

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combiGRIP

Designed with interactive feature that can widen the branding opportunity while enhancing the grip of package

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combiCURVE

Designed for comfortable grip. Perfect for beverages that requires heating like soup and hot chocolate.

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multiBALL

Designed using only a sheet of cardboard to reduce amount of material usage and give a more efficient form

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multiBAR

Designed using only a sheet of cardboard to reduce amount of material usage and give a more efficient form

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multiBOARD

Designed with the least amount of material, relying on the plastic layer of the aseptic packaging to bring the products together. Engineered to stack and transport efficiently.