Design for the experience.
I’m a product designer focusing on human-centric design, both visually and physically. I want to provide a better user experience through people’s interaction and bring the satisfaction to everyday life.
SIG Sponsored Project
Carton Packaging Development And Solutions
Project
Description
DESIGN BRIEF
- Designing new beverage packaging solutions for SIG company, including versioning of portioned and family size packaging, as well as multipacks packaging.
- Developing a consistent and unique brand language for SIG to help further set them apart from their competitors.
DURATION
14 Weeks
TEAM MEMBERS
Levina Lasmana, Iris Cheng, Titi Wu, Jason Li
This is SIG
ASEPTIC
Professionals in the industry of aseptic filling technology
FORWARD THINKING
Always in pursue to innovate new technology and designs that will provide solutions for the present and future
PRECISE
Clean and thorough details in everything they do
FLEXIBLE
Presents a wide variety of solutions that fulfills the demands of different clients and consumers
THOUGHTFUL
Puts into consideration of the consumer experience, and clients needs
In-Store
Observation
RESEARCH FOCUS
- Market audit research focusing on user experience when dealing with multipacks
KEY INSIGHTS
- Material not sturdy enough to hold and carry the products - Possibility of products falling off
- Lack of functional handle
- Insecure placement of products
User
Interviews
RESEARCH FOCUS
- Provided different forms and sizes of carton packages for users to test
- Observing users way of holding the products and opening multipacks packaging
KEY INSIGHTS
- Some forms are too hard to hold
- Materials are too soft which causes leakage issue when inserting straw
- Inefficient closures
- Struggle in opening shrink wrap for multipack plastic
Existing Packaging
Preferences
RESEARCH FOCUS
- Preferred form of packages without being bias from the graphics on the packaging
- Observe characteristics of the most efficient and preferred closure of the packaging
KEY INSIGHTS
- People prefer closures that placed in center for all direction pouring function
- Twisted cap for a more secure impression
- Slimmer form easier to hold
- Minimal and purposeful form
- Softer edges is nicer to hold and more attractive
- Bigger openings is preferred
Target User Persona
EVE CHANG (24)
A busy college student who lives in an apartment with 1 roommate. She spends most of her time in school, and does grocery shopping 2 times a week.
BUYING HABITS
- Shops portioned packaged foods and beverages for easy and fast purposes
- Attracted to distinct packages
KIMBERLY HILL (56)
A mother of 2 sons and a successful businesses owner. She takes care of the family and has a very tight schedule. She goes grocery shopping once a week.
BUYING HABITS
- Shops in family size portion
- Always buys in bulk in order to reduce the frequency of having to go grocery
ALEX SMITH (14)
An active middle school student. He often carries beverages in his backpack to school. He also buys beverages via school’s vending machines during break time.
BUYING HABITS
- Enjoys looking out for interactive and fun packaging in the market
- His family buys beverages in multipacks so he can bring them to school
Design Focus
VERSIONING
Developing new packaging solutions for family sizes and portion sizes beverage packages to improve functionality and shelf-impact.
MULTIPACKS
Exploring solutions for secondary packaging designs for family and single serve packs which can offer stackability and functionality
Versioning
Ideation
DESIGN FOCUS
- Improving the shelf-impact and enhance the design to make the packs look more refreshing
SOLUTIONS
- Slimmer forms with softer edges
- Closure placed on center top, less thread, secure seal and bigger opening
- 3D effects on packaging surface for additional aesthetic purpose
Multipacks
Ideation
DESIGN FOCUS
- Offer a more sustainable alternative using paper board material. Must be stackable, easy to open and transport, and has more branding opportunities.
SOLUTIONS
- Handle for easy to carry
- Locking system for securing products
- Minimal use of material
User Testing
Prototypes
TEST FOCUS
- Preferred version of packages without being bias from the graphics on the packaging
- Observe gripping on the packages
SOLUTIONS
- Soft edge to hole with a combination of contrasting geometric line is preferred
- Slimmer forms for easier gripping
- 3D effect on the surface material attracts attention
