Design for the experience.

I’m a product designer focusing on human-centric design, both visually and physically. I want to provide a better user experience through people’s interaction and bring the satisfaction to everyday life.

GODIVA Rebrand

The goal of this rebranding project is to bring GODIVA home—expanding and transforming the current product offerings into something that people can use on a daily basis; making the homemade coffee process into an enhanced daily ritual.

 

 “Look, smell, listen, feel, and taste. That’s what GODIVA is all about!”

 

Referencing GODIVA’s slogan, this new coffee collection aims to expand and elevate the sensory experience by lifting the coffee brewing process to a premium level.

 

Additional Works