Land Rover Camping Light
Light, Sound, Adventure: All-in-One Sophistication
Project
Description
DESIGN BRIEF
- Designing a new portable camping lantern developed for Land Rover for their outdoor adventure accessory product division
- The design proposals should be able to fit in the vehicle's cup holders for easy access, charging & transportation.
DURATION
6 Weeks
Land Rover: Above & Beyond
Land Rover stands as an emblem of durability and luxury in the automotive world, famed for blending off-road prowess with refined sophistication. Originating from the UK in 1948, the brand has continually evolved, setting benchmarks with its impressive range of SUVs that excel both on rugged terrains and in urban settings. Land Rover's lineup showcases innovative technology, comfort, and performance, making it a preferred choice for those who seek adventure without compromising on luxury or style.
Defender
Design Evolution
RESEARCH
- Defender has evolved from its 1948 origins as the Series I, designed for agricultural use, through several iterations to the Series III
- Ceasing production of the original in 2016, Land Rover launched a modernized Defender in 2020, blending its legendary off-road capability with advanced technology and comfort
Form Inspiration
Robust | Geometric | Sophisticated | Rugged
Ideation
Development
DESIGN FOCUS
- Inspired by the geometric form of Defender's design
- Blending geometric form with clean curvature, adding a sophisticated but modern look to the lamp design
Final Design
