Future At-Home Workout

Moving beyond senses

Project
Description

DESIGN BRIEF

- FLEXFIT aims to provide an ultimate solution for at-home fitness. The goal is to create a new vision for people to feel capable and engaging when conducting at-home workout.

ACKNOWLEDGEMENT

- Special thanks to Julie Tian, who helped me together developed UI interfaces.

DURATION

12 Weeks

wk12 final render - malefemale run_edited.png

Market Overview During the Pandemic

Keeping a healthy lifestyle

People have grown more aware of the importance of a healthy lifestyle after the pandemic, which will result in more sports participation and consumption. 46% of people felt they were exercising more since COVID-19 restrictions were applied

Gyms have closed due to COVID

Around 9,000 gyms throughout the U.S., 22% nationwide, have closed since the onset of the coronavirus pandemic.

At-home fitness is growing

According to the research, 40% of respondents exercised at home for the first time because of COVID-19. During the quarantine, 74% of Americans used at least one fitness app.

Main
Target Users

User Group Focus

- Beginner and entry level Millennial & GenZ who live in compact urban space and want to achieve their personal body goals

Virtual Workout
& "Exergaming"

Trend Highlights

- 40% of respondents exercised at home for the first time because of COVID-19. During the quarantine, 74% of Americans used at least one fitness app.

- The video game industry is also incorporating fitness into their games by using body movement as the main controller. People can play by themselves, with friends, or strangers online to get in a fun workout.

Survey Takeaways

General Info

Interestingly, not many people are so confident about their health status

Workout During COVID

At-home workout predominates. People workout alone at home, but they not want to be alone.

At-Home Workout Experience

Majority of people workout less than an hour due to tight daily schedule. Bedrooms & living rooms are major workout places

Survey
Highlights

Key Takeaways

- Beginners or entry level people lack of proper fitness knowledge or guidance

- People want to feel encouraged during the process, especially for beginners, they want a proper guidance and want to see their improvements and growth along the way

- A connected experience helps them to further engage in the process

Value Proposition

Making people feel more capable and engaging when conducting at-home workout.

Ideation Development

Exploring different interaction that boost playfulness as well as supporting technologies for immersive experience.

Design for the experience.

I’m a product designer focusing on human-centric design, both visually and physically. I want to provide a better user experience through people’s interaction and bring the satisfaction to everyday life.

Future At-Home Workout

Moving beyond senses

Project
Description

Market Overview During the Pandemic

Main
Target Users

Virtual Workout
& "Exergaming"

Survey Takeaways

Survey
Highlights

Value Proposition

Making people feel more capable and engaging when conducting at-home workout.

Ideation Development

Design for the experience.

I’m a product designer focusing on human-centric design, both visually and physically. I want to provide a better user experience through people’s interaction and bring the satisfaction to everyday life.

Future At-Home Workout

Moving beyond senses

Project Description

Market Overview During the Pandemic

Main Target Users

Virtual Workout & "Exergaming"

Survey Takeaways

Survey Highlights

Value Proposition

Making people feel more capable and engaging when conducting at-home workout.

Ideation Development

Project
Description

Main
Target Users

Virtual Workout
& "Exergaming"

Survey
Highlights