Design for the experience.
I’m a product designer focusing on human-centric design, both visually and physically. I want to provide a better user experience through people’s interaction and bring the satisfaction to everyday life.
A pocket size art kit that gives anxious college students a “zone out“ moment to enjoy the present through playful art-related activities.
Project
Description
DESIGN BRIEF
- Investigating innovative product and service solutions for Winsor & Newton Watercolors to expand company's market share
DURATION
14 Weeks
College Students As Target User
INTERVIEW SUMMARY
- Anxiety comes from uncertain future, either short-term or long- term
- Students are mindful of relaxing daily when they have free time to do so
THINGS THAT CAN CAUSE ANXIETY
- GPA and financial concerns
- Worried to find an internship or job after graduating from school
- Social relationships concerns
Anxiety Matters.
RESEARCH SUMMARY
- 60% of today’s college students suffer from anxiety disorders and psychological distress.
New York Times
- 85% of college students had felt overwhelmed.
Anxiety and Depression Association of America
- 30% of college students have reported that stress and anxiety negatively affected their academic performances. Anxiety and Depression Association of America
Why Not Seeking Help?
The Power Of
Art Therapy
THE POWER OF COLORS
- Color psychology is based on the idea that the colors can have an effect on that person’s emotions and even on the individual’s health.
- Different colors can induce specific emotional or mental states that can change mood, the level of anxiety, or the individual’s perception of a situation.
PAINTING AND MEDITATION
- Painting allows people to step away from the trials and tribulations of life. It also helps people escape to a place that is entirely their own.
- The effect of painting is similar to meditation. It allows people to center themselves and pay more attention to what is happening in the moment.
Design Opportunities
Create a "slow down and reset" moment for anxious students to relax daily through art and painting activities
Help students focus more on the present moment instead of worrying about the uncertain future
Provide an easy and accessible using process, as well as involving activities to make the process more engaging