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A pocket size art kit that gives anxious college students a “zone out“ moment to enjoy the present through playful art-related activities.

Project
Description

DESIGN BRIEF

- Investigating innovative product and service solutions for Winsor & Newton Watercolors to expand company's market share

DURATION

14 Weeks

College Students As Target User

INTERVIEW SUMMARY

- Anxiety comes from uncertain future, either short-term or long- term

- Students are mindful of relaxing daily when they have free time to do so

THINGS THAT CAN CAUSE ANXIETY

- GPA and financial concerns

- Worried to find an internship or job after graduating from school

- Social relationships concerns

Anxiety​ Matters.

RESEARCH SUMMARY

- 60% of today’s college students suffer from anxiety disorders and psychological distress. 

New York Times

85% of college students had felt overwhelmed.

Anxiety and Depression Association of America

30% of college students have reported that stress and anxiety negatively affected their academic performances. Anxiety and Depression Association of America

Why Not Seeking Help?

The Power Of
Art Therapy

THE POWER OF COLORS

- Color psychology is based on the idea that the colors can have an effect on that person’s emotions and even on the individual’s health.

 

- Different colors can induce specific emotional or mental states that can change mood, the level of anxiety, or the individual’s perception of a situation.

PAINTING AND MEDITATION

- Painting allows people to step away from the trials and tribulations of life. It  also helps people escape to a place that is entirely their own.

- The effect of painting is similar to meditation. It allows people to center themselves  and pay more attention to what is happening in the moment.

Design Opportunities

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Create a "slow down and reset" moment for anxious students to relax daily through art and painting activities

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Help students focus more on the present moment instead of worrying about the uncertain future

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Provide an easy and accessible using process, as well as involving activities to make the process more engaging

​Ideation Process