Project
Description
DESIGN BRIEF
- Designing new cosmetics packaging solution for women on-the-go
- Establishing my own brand, including logo design, graphics application on the packaging and the contents that include in the kit
DURATION
14 Weeks
Target Audience
WOMEN ON-THE-GO
- The target users are for traveling women who are around 20-30 years old
- The average duration of the trip is 2-7 days
Market Research
INSIGHTS
- Different brands have their own travel-size cosmetic products, however, there are few options to choose.
- Stores like Sephora and Ultra, they select products from different brands to provide options for travel bags.
- There are more skin care travel-size kit compared to the colored cosmetics one.
Existing Problems
Organizing Issues
Products scatter on the table
Organizer has limitation
Tendency to put cosmetics products all together in one bag
Shopping Carts
Size Matters
large portion of cosmetics products will be wasted and expired
Tend to buy new products before finishing current one
Large size means not easy for carrying around and traveling
Form Matters
Cosmetics products have various forms and sizes
Not easy to organize and pack up
Different brand, different style
Travel Size Options
There is no exact a set of travel size products for users to choose
Limited options than full size cosmetics in the market
Trend Research
INSIGHTS
- Comforting and soothing colors can add warmth to the design and maintains contrast in a more relaxing way
- Transparent materials & tinted materials can create colored shadows and embrace mood-enhancing experience through colors
5 Design Key Words
Neat
Compact
Collectable
Diverse
Playful
User Journey Map
JULIA - COLLEGE STUDENT
EVA - BUSINESSWOMAN
LILY - VLOGGER
Packaging Design
Ideation
DESIGN FOCUS
- Combine products with similar function or form
- Reduce the quantity of all the items that users need to bring when they are on-the-go
- Keep everything compact, maybe use magnet attachment to keep everything secure in place
Logo Design
Ideation
DESIGN FOCUS
- Simple and neat logo lockup design
- Elegant form but also has a sense of playfulness
Logo Design
Secondary Packaging
Design
DESIGN FOCUS
- Playful and vivid color theme
- QR code to include products ingredient information
Final Design
