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Project

Description

DESIGN BRIEF

- Designing new cosmetics packaging solution for women on-the-go

- Establishing my own brand, including logo design, graphics application on the packaging and the contents that include in the kit

DURATION

14 Weeks

Target Audience

WOMEN ON-THE-GO

- The target users are for traveling women who are around 20-30 years old

- The average duration of the trip is  2-7 days

Market Research

INSIGHTS

- Different brands have their own travel-size cosmetic products, however, there are few options to choose.

 

- Stores like Sephora and Ultra, they select products from different brands to provide options for travel bags.

 

- There are more skin care travel-size kit compared to the colored cosmetics one.

Existing Problems

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Organizing Issues

Products scatter on the table

 

Organizer has limitation

 

Tendency to put cosmetics products all together in one bag

Shopping Carts

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Size Matters

large portion of cosmetics products will be wasted and expired 

 

Tend to buy new products before    finishing current one

 

Large size means not easy for carrying around and traveling 

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Form Matters

Cosmetics products have various forms and sizes

Not easy to organize and pack up

 

Different brand, different style

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Travel Size Options

There is no exact a set of travel size products for users to choose

 

Limited options than full size cosmetics in the market

Trend Research

INSIGHTS

- Comforting and soothing colors can add warmth to the design and maintains contrast in a more relaxing way

 

- Transparent materials & tinted materials  can create colored shadows and embrace mood-enhancing experience through colors

5 Design Key Words

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Neat

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Compact

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Collectable

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Diverse

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Playful

User Journey Map

JULIA - COLLEGE STUDENT

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EVA - BUSINESSWOMAN

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LILY - VLOGGER

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Packaging Design

Ideation

DESIGN FOCUS

- Combine products with similar function or form

- Reduce the quantity of all the items that users need to bring when they are on-the-go

- Keep everything compact, maybe use magnet attachment to keep everything secure in place

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Logo Design

Ideation

DESIGN FOCUS

- Simple and neat logo lockup design

- Elegant form but also has a sense of playfulness

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Logo Design

Secondary Packaging

Design

DESIGN FOCUS

- Playful and vivid color theme

- QR code to include products ingredient information

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Final Design