Design for the experience.
I’m a product designer focusing on human-centric design, both visually and physically. I want to provide a better user experience through people’s interaction and bring the satisfaction to everyday life.
- Designing new cosmetics packaging solution for women on-the-go
- Establishing my own brand, including logo design, graphics application on the packaging and the contents that include in the kit
- The target users are for traveling women who are around 20-30 years old
- The average duration of the trip is 2-7 days
- Different brands have their own travel-size cosmetic products, however, there are few options to choose.
- Stores like Sephora and Ultra, they select products from different brands to provide options for travel bags.
- There are more skin care travel-size kit compared to the colored cosmetics one.
Products scatter on the table
Organizer has limitation
Tendency to put cosmetics products all together in one bag
large portion of cosmetics products will be wasted and expired
Tend to buy new products before finishing current one
Large size means not easy for carrying around and traveling
Cosmetics products have various forms and sizes
Not easy to organize and pack up
Different brand, different style
Travel Size Options
There is no exact a set of travel size products for users to choose
Limited options than full size cosmetics in the market
- Comforting and soothing colors can add warmth to the design and maintains contrast in a more relaxing way
- Transparent materials & tinted materials can create colored shadows and embrace mood-enhancing experience through colors
5 Design Key Words
User Journey Map
JULIA - COLLEGE STUDENT
EVA - BUSINESSWOMAN
LILY - VLOGGER
- Combine products with similar function or form
- Reduce the quantity of all the items that users need to bring when they are on-the-go
- Keep everything compact, maybe use magnet attachment to keep everything secure in place
- Simple and neat logo lockup design
- Elegant form but also has a sense of playfulness
- Playful and vivid color theme
- QR code to include products ingredient information