Design for the experience.
I’m a product designer focusing on human-centric design, both visually and physically. I want to provide a better user experience through people’s interaction and bring the satisfaction to everyday life.

TOPOLE SAC
TOPOLE SAC is the bucket backpack design for the existing Marrakech-based fashion brand Topolina. Inspired by the beauty of Marrakech, TOPOLE SAC is your good companion for exploring the city as well as revealing the cultural influence of the city with regard to the pattern design on the backpack.

MARRAKECH OVERVIEW
Marrakech is a major city of the Kingdom of Morocco and the fourth largest city. Today it is one of the busiest cities in Africa and serves as a major economic center and tourist destination.

THE OCHRE CITY
Hues of yellow (gold) and blue (green) are common in Marrakesh. Meanwhile, the city itself is also known as “The Ochre City” due to the wide use of the reddish terracotta color.

PATTERNS
The traditional patterns reveal the influence of Islam religion. They are very detailed as well as repetitive, creating a mesmerizing feeling for the viewers

WHAT'S IN THE BAG?
Keys &Purse, Sunglasses, Makeup Kits, Water Bottle, Notebook & Pen, Electronic Devices... Here are the initial things that girls might need when they are exploring a beautiful city.
CONCEPT IDEATION

TECHNICAL DRAWING
